No disrespect to Peyton Manning and the champion Denver Broncos, but everyone knows the commercials are the star of Super Bowl Sunday. There was a lot of variety, with Amazon making its Super Bowl debut, Mountain Dew causing a stir online and a series of real estate commercials.
These commercials represent a significant financial investment — it’s been reported that CBS set its base rate for 30-second advertisement at $5 million — so we rounded up the best of the bunch. What’s your favorite?
Amazon produced one of the most talked-about commercials of the night, packing in the star power with Alec Baldwin, Dan Marino, Missy Elliot and Jason Schwartzman. The spot also starred the Amazon Echo, a product that can “stream music, order things and … turn on the lights.” And as a bonus, viewers got to see Baldwin lob insults at Marino. National treasure, indeed.
The mission: Make getting a mortgage sound cool. Quicken Loans aimed at younger homebuyers with this 60-second commercial for its new Rocket Mortgage phone app. “What if we did for mortgages what the Internet did for buying music, plane tickets and shoes?” the lender asks. The central thesis is that a boost in home buying — brought on by the simplicity of the Quicken Loans app, of course — will strengthen other sectors of the American economy.
Puppy. Monkey. Baby. This commercial was, frankly, terrifying. But it did get people talking. Of course they were mostly talking about the Puppy Monkey Baby and not the product, which was Mountain Dew (in case you didn’t notice).
Here’s one for the multifamily crowd. Actor Jeff Goldbloom returns in the latest installment of this well-known ad campaign for the online apartment listing service Apartments.com. In this commercial, Goldbloom’s Brad Bellflower plays the piano and sings “Movin’ On Up,” the theme song from the TV show “The Jeffersons,” as he’s being raised (by crane) up the side of an apartment building. At one point, he even meets George and Weezy … just not the George and Weezy you’re probably expecting.
Actress Elizabeth Banks stopped by to remind you that if you don’t use Realtor.com‘s app, you don’t like “sunshine, three-day weekends or puppies.” Shame on you.